ABM
Target accounts selected on evidence, buying committees mapped person by person, and coordinated plays that surround the whole account at once.
Overview
Most ABM programs die quietly: the target list was gut-feel, the 'buying committee' was one contact, and sales never knew marketing was running plays. Coventra rebuilds the foundation — accounts selected by fit and intent evidence, committees mapped with verified contacts for every role.
Then coordinated plays run across email, ads and SDR touches simultaneously, with account-level reporting both teams read from the same page.
5–8
Committee members mapped per account
Weekly
Account intent refresh
3×
Engagement lift vs. contact-level plays
What's Included
Fit plus intent evidence decides the list — not the loudest opinion in the room.
Champion, economic buyer, influencers and blockers — named and verified.
Email, ads and SDR touches hitting the whole committee in one window.
Engagement rolled up to account level so you know which targets are heating.
Straight Talk
Here's the quiet failure mode: a team picks 100 'target accounts' by feel, sends them the same campaign everyone else gets, calls it ABM, and wonders why nothing moved. Account-based only means something when the accounts were chosen on evidence and the whole buying committee gets surrounded — not just one contact who may not even matter.
We rebuild both halves. Selection runs on fit-plus-intent evidence, so the list contains accounts that can actually buy. Then committee mapping puts names on the champion, the economic buyer, the influencers and the blockers — and coordinated plays reach all of them in the same window. That's when accounts start noticing you everywhere at once.
ABM without committee mapping is just outreach with delusions of strategy.
How It Works
We define your exact audience and success criteria together.
Records gathered from trusted, permission-based sources.
Human + automated checks confirm accuracy and compliance.
CSV, Excel, CRM sync or API — your data, your format.
Questions We Hear a Lot
Fewer than ambition suggests. With committees of 5–8 people per account and genuinely coordinated plays, 50–150 accounts is where most teams should live. A 'thousand-account ABM program' is a contradiction — that's segmentation, and it's fine, but call it what it is.
Then we look at the evidence together — the scoring shows exactly why each account made or missed the cut. Sometimes you know context the data can't see, and the account goes in. Overrides are fine; unexamined gut lists are what we're trying to retire.
Shared account-level visibility: both teams see the same engagement scores, the same play calendar, the same alerts when an account heats up. The tooling matters less than the ritual — a short weekly account review keeps everyone shooting at the same targets.
Send your current target list — we'll score it free and show which accounts deserve the spend.