Analytics
Every campaign tied to replies, meetings and revenue — full-funnel reporting that tells you what to scale and what to kill.
Overview
Coventra's reporting follows the whole funnel: sends, opens, replies, meetings booked, opportunities created, revenue closed — attributed back to the campaign, segment and message variant that produced them.
Monthly reports arrive in plain English with a clear verdict: scale this, fix that, kill the rest. Dashboards stay live between reports so your team never waits for answers.
100%
Campaigns tracked to revenue
Live
Dashboard refresh — no waiting
Monthly
Scale / fix / kill reviews
What's Included
Sends through revenue, per campaign, per segment, per message variant.
Opportunities and closed revenue reconciled back to their source campaign.
How each audience segment performs over time — not just in week one.
Live views your leadership can open anytime, exportable for board decks.
Straight Talk
Modern marketing stacks produce charts the way factories produce smoke. Opens, clicks, sessions, engagement scores — beautifully visualized, endlessly filterable, and somehow never quite answering the only question leadership actually asks: what did the money do?
Our reporting is built backwards from that question. Every campaign traces through to replies, meetings, opportunities and closed revenue, reconciled against the CRM. The monthly report ends with a verdict — scale, fix, or kill — because analytics that don't change a decision are just decoration.
If a metric can't change what you do next month, it doesn't belong on page one of the report.
How It Works
We define your exact audience and success criteria together.
Records gathered from trusted, permission-based sources.
Human + automated checks confirm accuracy and compliance.
CSV, Excel, CRM sync or API — your data, your format.
Questions We Hear a Lot
Yes — fragmentation is the normal condition, not the exception. We stitch campaign platforms, CRM and ad accounts into one reconciled view. The first version sometimes exposes uncomfortable double-counting between tools; that discovery alone tends to pay for the setup.
With honest lag windows rather than wishful thinking. B2B deals take time, so campaigns are evaluated over their realistic influence period, and we show both first-touch and multi-touch views. Where attribution is genuinely ambiguous, the report says so instead of inventing precision.
Each month, every active campaign lands in one of the three buckets with the evidence attached. Scale means budget moves toward it. Fix means we've identified the bottleneck and the change. Kill means we stop spending — and yes, we recommend killing our own campaigns when the data says to.
We'll audit one recent campaign free and show you the attribution picture you're missing.