Buyer Intent
Intent signals layered onto every list — so your team calls the accounts actively researching solutions like yours, not the ones who bought last year.
Overview
Most outreach fails because it lands at the wrong moment. Coventra's intent layer tracks research behavior across thousands of B2B topics and flags the accounts showing a genuine surge in interest around your category.
Each account gets an intent score and topic breakdown, refreshed weekly, so sales works the hottest accounts first and marketing suppresses the cold ones.
5K+
B2B topics monitored
2×
Avg. reply lift on intent-scored lists
Weekly
Signal refresh cadence
What's Included
Monitor the exact research topics that signal buying interest in your category.
Every account ranked by intent strength so reps always know who to call first.
Get notified the week a target account's research activity spikes.
Scores and topics flow straight into Salesforce, HubSpot or your platform of choice.
Straight Talk
This is the quiet truth of B2B: at any given moment, most of your addressable market has no active project, no budget line and no reason to answer you — and no amount of clever copy changes that. The 5–10% who are actively researching, though? They answer. They book meetings. They buy.
Intent data is simply knowing which bucket each account is in before you spend effort on it. When your team works the in-market slice first, the same reps with the same script suddenly look twice as good. They didn't change. The timing did.
Outreach doesn't fail because of the message. It fails because it arrives three quarters before — or after — the buying window.
How It Works
We define your exact audience and success criteria together.
Records gathered from trusted, permission-based sources.
Human + automated checks confirm accuracy and compliance.
CSV, Excel, CRM sync or API — your data, your format.
Questions We Hear a Lot
From observable research behavior across B2B content networks — what topics an account's people are consuming, at what volume, versus their normal baseline. A surge above baseline on your category topics is the signal. It's aggregated at the account level, so it's privacy-safe by design.
Honest answer: it's a strong probability, not a crystal ball. Intent-scored lists consistently pull roughly double the reply rates of cold cuts in our programs — meaningful lift, not magic. We'll show you the comparison in your own campaign data.
Because buying windows are short. An account that surged eight weeks ago may have already shortlisted vendors. Weekly refresh means your team calls during the research phase, when they can still shape the deal instead of just bidding on it.
Share your target account list — we'll run a free intent snapshot and show you who's in-market.