Firmographics
The foundational company facts every segmentation depends on — headcount, revenue, industry codes and locations, verified across 8M+ businesses.
Overview
Territory planning, lead routing, pricing tiers, ICP filters — they all break when the underlying company data is wrong. Coventra maintains verified firmographics on 8M+ companies: employee counts, revenue bands, SIC/NAICS codes, locations and ownership.
Buy it as standalone reference data, append it to your CRM, or use it as the filter layer on any list we build for you.
8M+
Companies covered
50+
Firmographic fields
95%
Sustained accuracy rate
What's Included
Verified headcount and size ranges for precise SMB / mid-market / enterprise splits.
Reported and modeled revenue so your tiers and territories line up with reality.
SIC and NAICS classification on every record for clean vertical segmentation.
Headquarters and branch geography for territory planning and local campaigns.
Straight Talk
Nobody gets excited about employee counts and industry codes — until the lead router sends an enterprise deal to the SMB team, or the territory model double-counts a company's three branches, or the 'mid-market campaign' goes out to a list where half the companies have nine employees. Then suddenly firmographics are the most interesting topic in the building.
We keep this layer accurate so those failures simply stop happening. Verified headcount, real revenue bands, proper industry codes, actual locations — the dull, load-bearing facts underneath every segmentation, territory and routing rule you run.
Firmographics are the plumbing of your revenue engine. Nobody admires plumbing — everybody notices when it fails.
How It Works
We define your exact audience and success criteria together.
Records gathered from trusted, permission-based sources.
Human + automated checks confirm accuracy and compliance.
CSV, Excel, CRM sync or API — your data, your format.
Questions We Hear a Lot
It probably had this data — when each record was created. Companies grow, shrink, move and get acquired constantly, and self-reported form-fill data is wrong from day one surprisingly often. A free audit on a sample of your records will show your actual accuracy rate; most teams are surprised.
Both, on every company record, plus a plain-language industry label for humans. Whatever your routing rules, reporting or compliance requirements expect, the field is there.
Either. One-time appends work fine for a project like a territory redesign. But since firmographics drift constantly, most teams move to scheduled refresh once they've seen how much changes in a quarter. Start with the one-time and decide from evidence.
Send a sample of your accounts — we'll show you the firmographic gaps for free.