Sequences
Five-touch sequences with automatic follow-ups, reply detection and per-record personalization — because the money is in touch three, not touch one.
Overview
A single cold email converts almost nothing; a disciplined sequence converts predictably. Coventra designs and runs multi-step outreach — email and LinkedIn touches spaced and varied — with automatic stop-on-reply so no prospect gets sequenced after they've answered.
Personalization tokens pull from the enriched data on every record, so touch three references their stack or their industry, not just their first name.
5-touch
Average winning sequence length
12%
Average reply rate achieved
3×
More meetings vs. single sends
What's Included
Touch cadence, channel mix and messaging arc designed around your sales cycle.
Every non-reply gets the next touch on schedule — no rep memory required.
Replies, bounces and out-of-office responses handled automatically.
Tokens driven by enriched data make every touch feel individually written.
Straight Talk
Every rep knows they should follow up five times. Almost none do — not from laziness, but because human memory is a terrible scheduler. Day three's follow-up collides with a demo, day seven's falls on a Monday from hell, and by day twelve the prospect who was about to reply has been quietly forgotten.
Sequences take the remembering away from the human. Every prospect gets every touch, on schedule, personalized from real data, and the moment they reply the automation steps aside for a person. Reps do conversation; the system does discipline.
Most replies arrive on touch three, four and five — exactly the touches that don't happen without a system.
How It Works
We define your exact audience and success criteria together.
Records gathered from trusted, permission-based sources.
Human + automated checks confirm accuracy and compliance.
CSV, Excel, CRM sync or API — your data, your format.
Questions We Hear a Lot
Badly built ones do. Ours personalize from the enriched data on each record — industry, role, tech stack, timing signals — so touch two references something true about them, not just {first_name}. Recipients generally can't tell, and the reply rates suggest they don't mind.
The sequence stops instantly for that person — no awkward 'just bumping this' after they've answered. The reply routes to your team (or ours, on managed programs) with the full touch history attached, usually within minutes.
Our data says five touches over two to three weeks is the sweet spot for most B2B audiences — enough persistence to catch busy people, not enough to become a nuisance. We'll tune cadence per audience; senior executives, for instance, respond better to fewer, sharper touches.
Show us your current outreach — we'll design a sequence that finishes the job.