Technographics
Know every prospect's tech stack before you reach out — 15K+ technologies tracked across 8M+ companies, from CRM to cloud provider.
Overview
If your product integrates with Salesforce, competes with a legacy platform or requires AWS — technographics turn that into a targeting filter. Coventra tracks installed technologies across 8M+ companies and keeps the data fresh on a 45-day cycle.
Use it to build integration-partner campaigns, competitor displacement lists and adoption-stage segments your generic data provider simply can't see.
15K+
Technologies detected
8M+
Companies stack-mapped
45 days
Data refresh cycle
What's Included
CRM, marketing, cloud, security and 15K+ other technologies identified per company.
See when companies add or drop tools — the moment displacement deals open up.
Build lists of accounts running the competitor you beat, ready for targeted campaigns.
Find every company running the platforms your product plugs into.
Straight Talk
A company's installed tools are a confession: what they've bought, what they've standardized on, what problems they've already admitted having. If you integrate with their CRM, that's your opener. If they run your competitor, that's your displacement play. If they run nothing in your category, that's a different conversation entirely.
Most teams write one pitch and send it to everyone, because they can't see any of this. Technographics make it visible — 15K+ technologies mapped across 8M+ companies — so every message can start from what's actually true about the account.
The best sales message isn't clever. It's specific — and the stack is where specific comes from.
How It Works
We define your exact audience and success criteria together.
Records gathered from trusted, permission-based sources.
Human + automated checks confirm accuracy and compliance.
CSV, Excel, CRM sync or API — your data, your format.
Questions We Hear a Lot
A blend of signals: website and infrastructure fingerprints, hiring patterns (job posts name tools constantly), public integrations and partner data — cross-referenced before anything is recorded. No single signal is trusted alone; agreement between signals is what earns a record.
Yes — competitor install-base lists are the single most requested use. You get the accounts running that product, the people who own it there, and if you want, the signals suggesting dissatisfaction. It's the closest thing to a cheat code outbound has.
Stack changes are tracked as events — adoptions and removals both. A company that just dropped a competitor tool is a very different conversation from one that renewed last month, and the data lets you tell them apart.
Name the technologies you target — we'll return a free sample of companies running them.